Technorati’s State of Blogosphere 2010 Report:
65% Hobbyists: blog for fun, no income from blogging
21% Self Employed: Blog full-time for their Own company
13% Part Timer: Receive compensation for their blogging, but do not consider it their full time job
1% Corporate: blog full time for company or organization
Bloggers Worldwide!
49% USA
29% Euro
12% Asia
7% Canada & Mexico
3% South America
52 Different Languages!!
Demographics
79% college degrees
43% graduate degrees
2/3rd of bloggers are male
Age of bloggers: 60% range from 18-44yrs
More than half are married and more than half are parents
most common rate of updating is 2-3 times per week
15% of bloggers spend 10 or more hours each week blogging
Technology- 25% of all bloggers engage in mobile blogging
Motivations of bloggers:
speak their minds
share their expertise
48% bloggers believe that more people will be getting their news and entertainment from blogs than traditional media in next five years
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